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Latest update: 08/06/2009 18:18 +0300

Coca-Cola Named Gold Sponsor of CYPRUS 2009

NICOSIA, 13 March 2009 - The Coca-Cola company and the Cyprus Olympic Committee announced their cooperation today for XIII Games of the Small States of Europe CYPRUS 2009. During a press conference at Olympic House, here, COC president, Ouranios Ioannides, stressed that Coca-Cola was the first company to sign a partnership with the Cyprus Olympic Committee--a repeat of the cooperation between the two twenty years ago when Cyprus first hosted the GSSE.

Mr Ioannides made special reference to the role of sponsors in sports since antiquity and throughout the ages, pointing out that traditionally the four groups that have direct involvement in sporting competitions are the athletes, the sponsors, the spectators and the commentators. "These four groups combine to form the unbreakable bond which through the ages has linked the past with the present and have retained the thread of sports unbroken in time," said Mr Ioannides.

"We present today Coca-Cola, our gold sponsor, with us because they support the presence of Cyprus in the international sporting arena. From the bottom of our hearts we thank the Coca-Cola company and its Commercial Director, Constantinos Yiorkatzis, and we would like to assure them that we will do our utmost for the best possible utilisation of the sponsorship and for the promotion of the company in the market," added Mr Ioannides.

On behalf of the the Coca-Cola company, Mr Yiorkatzis stressed that the GSSE sponsorship is part of the long-standing policy of the company to support sports. "The Coca-Cola company is the oldest of the supporters of the International Olympic Committee, with a partnership that goes back 76 years," said the representative of the company. "Coca-Cola and the sports drink Powerade will be present at the XIII GSSE in an effort to emphasise the importance of fair play, of team effort, of joy, of competition and of respect to cultural differences as necessary aspects of life."

Combined with other promotional activites, the sponsorship of Coca-Cola for the XIII GSSE will reach 140,000.

 

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Press Conference to announce the partnership of Coca-Cola and the Cyprus Olympic Committee for the XIII GSSE Press Conference to announce the partnership of Coca-Cola and the Cyprus Olympic Committee for the XIII GSSE Press Conference to announce the partnership of Coca-Cola and the Cyprus Olympic Committee for the XIII GSSE Press Conference to announce the partnership of Coca-Cola and the Cyprus Olympic Committee for the XIII GSSE
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