Latest update: 08/06/2009 18:18 +0300

Duracell and Gillette Sign on as Sponsors

NICOSIA, 5 May 2009 - The cooperation between the Cyprus Olympic Committee and the world famous brands of Duracell and Gillette Blue 3 was officially announced Tuesday, during a Press Conference at Olympic House, here. Duracell will be a Gold Sponsor and Gillette Blue 3 a Silver Sponsor of the XIII Games of the Small States of Europe CYPRUS 2009.

"A sponsor provides the financial means for the staging of projects of general interest--in general of a philanthropic, cultural, scholastic, educational, artistic or sporting nature," said Ouranios Ioannides, the President of the Cyprus Olympic Committee in his presentation. "In return, a sponsor seeks recognition for their product from the public, through the advertising of their sponsorship".

Duracell  has signed on as a Gold Sponsor and  Gillette Gillette Blue 3  is a Silver Sponsor of CYPRUS 2009. According to Mr Ioannides, the total sponsorship is 120,000 (80,000 plus 40,000).

"The benefits that the COC offers to the gold sponsors is negligible compared to the money offered," said Mr Ioannides, "in effect making the sponsorship a donation. But the companies felt the need to contribute the considerable amount of 120,000 in order to help the organisation of the Games and provide public satisfaction for the benefits these Games will bring to our country."

Mr Ioannides assured the representatives of K. Papavasileiou and P&G that all Cypriots will reward the companies for their social sensitivity through recognition of their products.

"I feel very proud that two leading world brands, Duracell and Gillette Blue 3, which we distribute in Cyprus, will provide support to the effort of this country to organise such an important event," said Antonis Demetriou, managing director of K. Papavasileiou Trading. "Our contribution is essentially a reciprocation of the trust that the public has shown for our products in Cyprus."

Speaking on behalf of P&G, Amaury Marchandise pointed out: "Duracell is not just a battery. It is a tireless source of energy. This energy is directly associated with sports and this is why Duracell wishes to be present as a Gold Sponsor, wishing all participants good energy and and good luck."

"As for Gillette," continued Mr Marchandise, "this product's connection with sporting events and world class champions is well established. Thus, as a Silver Sponsor, Gillette Blue 3 is also present at this event, where the champions of the Small States of Europe will vie for a medal."

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COC President Ouranios Ioannides presenting Duracell and Gillette Blue 3 at the Press Conference Press Conference panel for the presentation of Duracell and Gillette Blue 3 as sponsors of the XIII GSSE    
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